Visit Jacksonville

Soul of Surf

Blair and Bruna walking into the water at a Jacksonville pier.

The work

Developed with Media One. Catch Surf and GoPro. Blair, Ben Gravy, Justin Quintal, and Evan Rossell in Jacksonville.

Client: Visit Jacksonville
Production partner: Media One
Brand partners: Catch Surf, GoPro
Year: Early 2025
Dest film: 124,766 views, 30 August 2026
Blair, Skid Kids: 30,752 views, 711 likes, 19 February 2025
Media One case study: 12.3 million potential organic impressions. 58,824 landing page views. 27 January 2026.

Ben Gravy and Justin Quintal in front of B&M Bait and Tackle.

Blair Conklin, Justin Quintal, Ben Gravy, and a Jacksonville surf legend.

Ben Gravy on the sand pointing, Catch Surf board and GoPro, Jacksonville pier behind.

Visit Jacksonville

Travel South Dakota x Canyon Bikes · 2026

Cycle the 605

The work

A 605-minute Strava challenge, the state's area code. Athletes rode Sioux Falls to the Badlands in May. Endura and Bikeflights joined. Production with Media One and Lou Hammond.

Just over 33,000 unique sweepstakes entries, about 43,000 total, 27 August 2026.

Client: Travel South Dakota x Canyon Bikes
Challenge: 8 August to 4 September 2026
Sweepstakes: through 7 September 2026
What we ran: Strategy, athlete and brand partnership, photo and video, Strava
Production / agency partners: Media One, Lou Hammond
Brand partners: Travel South Dakota, Canyon, Strava, Endura, Bikeflights
Strava participants: 48,038, 26 August 2026
Sweepstakes entries: about 43,000 / just over 33,000 unique, 27 August 2026
May content trip: DRGNews 24 August named Travel South Dakota with Strava, Canyon, BikeFlights, Endura.

A bison crosses a two-lane South Dakota road; two cyclists ride in the distance.

Three phones showing Cycle the 605 on Instagram and Strava.

A Canyon gravel bike in prairie grass, cattle at the fence.

Cycle the 605 sweepstakes