Curated Adventure Network

Brands

Activation.

Consumer first. Ambassadors, sampling, on site.

Chobani

Athlete appearances

Athlete appearances on the Alianza de Fútbol Tour, with Wasserman and ThinkingBox. Andres Perea in New York. Christian Ramirez in San Bernardino. Angel Zaldivar in El Paso.

Andres Perea in a Chobani kit, smiling down at a boy in a Brooklyn jersey.
Andres Perea with kids in yellow kits at a Chobani appearance in New York.

The stops

New York, San Bernardino, El Paso.

Andres Perea (NYCFC) in New York. Christian Ramirez (LA Galaxy) in San Bernardino. Angel Zaldivar in El Paso. Alianza de Fútbol Tour.

Alianza Instagram recap, Andres Perea, 5 August 2025
159 likes, 4 comments, 30 August 2026
Alianza Instagram recap, Christian Ramirez, 24 August 2025
402 likes, 0 comments, 30 August 2026
Alianza Instagram recap, Angel Zaldivar, 14 September 2025
334 likes, 2 comments, 30 August 2026
Angel Zaldivar, family portrait, at a Chobani appearance in El Paso.

Brand ambassadors

Sampling.

Ambassadors who care. On site with the product.

Eli, sampling.