Soul of Surf

Jacksonville Beach has a longstanding surf culture. The job was to show it without flattening it into a fly-in clip.

CAN coordinated with Media One and built the itinerary around authenticity: time with local legends, bait shops, piers, and the breadth of what Jacksonville Beach offers. Catch Surf and GoPro came on as brand partners. Blair, Ben Gravy, Justin Quintal, and Evan Rossell rode the trip.

Blair and Bruna walking into the water at a Jacksonville pier.

58,824 landing page views. 6,863 sweepstakes entries. 2,544 opt-ins. Destination film: 124,766 views. Blair Skid Kids: 30,752 views, 711 likes.

Client: Visit Jacksonville
Production partner: Media One
Brand partners: Catch Surf, GoPro
Year: Early 2025
Landing page views: 58,824
Sweepstakes: 6,863 entries / 2,544 opt-ins
Dest film: 124,766 views
Blair, Skid Kids: 30,752 views / 711 likes

Ben Gravy and Justin Quintal in front of B&M Bait and Tackle.

Blair Conklin, Justin Quintal, Ben Gravy, and a Jacksonville surf legend.

Ben Gravy on the sand pointing, Catch Surf board and GoPro, Jacksonville pier behind.

Visit Jacksonville