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Travel South Dakota x Canyon Bikes · 2026

Cycle the 605

Two Canyon riders overlooking the Badlands with the Cycle the 605 lockup.

A 605-minute Strava challenge, the state’s area code. Athletes rode Sioux Falls to the Badlands in May 2026. Endura and BikeFlights joined. Collaboration with Media One and Lou Hammond.

Strava benchmarks

81%

Challenge completion

vs 70% Strava benchmark

Target-state athletes who finished the challenge.

26.1%

Reward clicks

vs 20% Strava benchmark

4,338 athletes in the seven target states clicked the Travel South Dakota reward, 111% of the 3,920 estimate.

Client
Travel South Dakota x Canyon Bikes
Challenge
8 August to 4 September 2026
Sweepstakes
through 7 September 2026
What we ran
Strategy, athlete and brand partnership, photo and video, Strava
Production / agency partners
Media One, Lou Hammond
Brand partners
Travel South Dakota, Canyon, Strava, Endura, BikeFlights
Strava participants
59,029 global joins / 27,122 US
Sweepstakes entries
140,490 unique entries
Global Strava impressions
5.3M (US 2M)
Athlete + Canyon social views
119,226 (athletes above contract)
Partner email sends
194,918 across 3 inclusions
A bison crosses a two-lane South Dakota road; two cyclists ride in the distance.
Three phones showing Cycle the 605 on Instagram and Strava.
Canyon dedicated email for Cycle the 605.
Canyon / Dedicated Cycle the 605 newsletter.
A Canyon gravel bike in prairie grass, cattle at the fence.
Cycle the 605 sweepstakes